New Era Cap, the official on-field hat of the National Football League (NFL), has announced the debut of its first-ever official NFL cap made with Repreve fiber. Repreve, a Unifi brand, is made from recycled plastic water bottles.
Starting Nov. 12, fans will be able to purchase these Buffalo, New York-based New Era caps at the Broncos Team Store at Sports Authority Field at Mile High Stadium during Broncos games. The Repreve-based caps will come in multiple styles, including the 9Fifty and 9Twenty. Retailing for $34.99 for the 9FIFTY and $24.99 for the 9TWENTY silhouette, each hat is made using four plastic bottles.
“We are thrilled to have two great partners in Repreve and New Era coming together to produce a unique and eco-friendly Broncos product for our fans. These hats are well-designed and represent our brand well,” says Darren O’Donnell, vice president of business development, the Denver Broncos.
“The synergy between Repreve and New Era Cap represents one of incredible quality, performance and a commitment to eco-friendliness,” says Mark Maidment, vice president of creative for New Era Cap. “Not only does New Era Cap value environmental consciousness, but our consumers are also increasingly looking for products with a transparent sustainability story. We are excited to expand our eco-friendly product offering to the NFL with an exclusive launch with the Denver Broncos.”
“We are excited to extend our relationship with New Era and the Broncos,” says Jay Hertwig, vice president of global brand sales for Unifi, which is based in Greensboro, North Carolina. “The collaboration will help us continue to spread the word that recycled plastic bottles can become high-performance products when they’re made with Repreve.”
Unifi also is teaming up with the Denver Broncos to envelop fans in eco-friendly messaging prior to and during the game. Repreve-focused messaging will run on stadium boards during the game. Nov. 12 and Nov. 19, Unifi’s custom-designed, interactive Repreve #TurnItGreen mobile tour will be at the stadium for fans to visit prior to kickoff to learn how their recycled plastic bottles can be transformed into high-performing gear.