The Milwaukee-based Association of Equipment Manufacturers (AEM) has unveiled a new logo for the ConExpo-Con/Agg exhibition and a new tag line: “Taking Construction to the Next Level.”
The new branding “reflects the growth and momentum of the construction industry and the role the exhibition plays in connecting innovators, equipment manufactures and construction professionals,” says the AEM. Held every three years in Las Vegas, ConExpo is described by AEM as North America’s largest construction trade show.
“The launch of a new identity for ConExpo-Con/Agg reflects how the show and our industry has evolved and what it aspires to be in the future,” says Dana Wuesthoff, the event’s director and vice president exhibitions and event services at AEM. “The forward motion of the logo matches the forward motion of the show, where construction professionals experience the latest equipment, participate in demonstrations and education, make new professional connections, and grow their own marketability within the industry,” adds Wuesthoff.
The next ConExpo and the co-located International Fluid Power Exposition (IFPE) takes place at the Las Vegas Convention Center March 14-18, 2023.
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