The Curbside Value Partnership (CVP) and the Columbus, Ohio, Office of the Mayor and Department of Public Service have partnered to introduce a new recycling program that will begin this spring.
CVP is a national, invitation-only program designed to help communities grow their residential curbside recycling programs through education and increased attention to data. Since 2005, CVP has engaged 29 communities and four states to develop, execute and measure education campaigns. The city of Columbus was chosen as CVP’s latest partner after interviewing several communities across the country. Under the leadership of Columbus Mayor Michael B. Coleman, the city has gone to great lengths to bring a residential recycling program to residents, according to CVP.
“A residential recycling program is overdue in Columbus,” Coleman says. “Our recycling program is about preserving the environment, making Columbus greener and saving on tipping fees paid at the landfill. I’m proud that the city was selected by CVP.”
Traditionally, CVP has not worked with new curbside programs, focusing instead on programs that are already well-established. However, in the case of Columbus, and in large part because of the commitment demonstrated by Coleman, CVP says it saw a tremendous opportunity to help.
“You get one chance to unveil a program to residents and to do it right,” says David Gill, CVP board chair and global account director for Novelis. “Since CVP launched in 2005, we have learned a great deal about how to effectively educate Americans about recycling, and specifically, recycling at home. We look forward to sharing these lessons with the Columbus community, the Mayor and his team.”
CVP, the City of Columbus and the Columbus-based firm MurphyEpson Public Relations will work together to create, roll out and measure an education campaign to supplement the new residential recycling program. The single-stream program includes:
- Sixty-four-gallon blue carts will be delivered to the 227,000 residents living in single-family homes or structures with four or less units in the Columbus city limits. The carts, manufactured by Toter, will be delivered to homes in five phases, beginning this spring and concluding by early 2013.
- The recycling carts will contain information on the lid about what can and cannot be recycled, and an attached packet will offer further information about the program, collection days and other details.
- Rumpke, which currently operates a subscription-based service in Columbus, will collect the recyclables.
Prior to the new program, Columbus residents had access to recycling via drop-off boxes placed by the Solid Waste Authority of Central Ohio or by subscribing directly to Rumpke for a fee.
“There is overwhelming support in the city for at-home recycling,” Coleman says. “Residents filled Columbus City Council Chambers during a recent public hearing, voicing unanimous support for the program. And the timing could not be better as 2012 is our bicentennial.”
The campaign, “RecyColumbus,” will launch this spring. Education efforts will likely include:
- A new website and social media presence, including QR codes that will direct residents to more information online;
- Marketing and public relations activities; and
- Grassroots outreach.
Columbus will measure the impact of the program using the Re-Trac data management tool that CVP provides to partner communities at no cost.