The European-based paper company Norske Skog and CellMark AB, Sweden, have entered into a long-term marketing agreement to sell publication paper in the Asian markets.
To accomplish this, the two companies were to establish a new distributor in Singapore called NorCell Asia, which has the exclusive marketing rights for all Norske Skog products to be sold in Asia. Under the agreement, which started in January, Norske Skog plans to transfer its current sales operations and sales staff in Singapore from PanAsia Paper Trading to NorCell Asia.
The two companies established a similar long-term sales cooperation agreement for North America in August 2011, which is operated by NorCell Inc.
Norske Skog says that the two parties’ experiences from the cooperation in the North American markets have triggered the expansion of the cooperation between the two groups into the Asian markets.
Sven Ombudstvedt, CEO of Norske Skog, says the common goal of Norske Skog and CellMark is to offer customers a broader range of solutions for their publishing needs while maximizing efficiency and minimizing cost in the supply chain.
Hans Kling, Cellmark CEO, says the agreement will strengthen its position in publication grades sales into Asia and allows the company to further develop its cooperation with Norske Skog in a new region.
Cellmark is made up of six divisions: Pulp, Paper, Packaging, Recycling, Chemicals and Metals as well as the subdivisions Energy, Basic Chemicals and Machinery.
The company says its sales volume exceeds 5.2 million tons and its sourcing activities extend to about 80 countries, with sales in more than 125 markets.