The Consumer Electronics Association (CEA), Arlington, Va., has honored Best Buy, Dell, HP and Samsung through its inaugural eCycling Leadership Initiative for their recycling efforts in 2012. The award recognizes consumer electronics companies that are recycling above and beyond levels mandated by government, the association says.
“We want to make recycling electronics as easy as buying electronics,” says Gary Shapiro, president and CEO of CEA. “Each of these companies offers national-scale, responsible recycling opportunities to consumers and exemplifies our industry’s commitment to environmental stewardship.”
In 2011, CEA announced the eCycling Leadership Initiative with the goal of increasing the amount of recycled consumer electronics to 1 billion pounds annually by 2016, an effort known as the Billion Pound Challenge. The consumer electronics industry collected for recycling 585 million pounds of products in 2012.
The CEA cites the following reasons the four companies received the inaugural award:
- During 2012, HP grew its electronics recycling from about 300 collection sites to roughly 3,700 nationwide by working with FedEx Office and Staples.
- Best Buy maintained more than 1,300 collection points for e-scrap collection activities at all of its retail locations throughout the 50 states and Puerto Rico. Through various marketing means, Best Buy drove awareness around its collection and recycling program and increased collections by 20 percent to nearly 100 million pounds last year.
- Dell partnered with Goodwill Industries to offer Dell Reconnect, a free and convenient residential recycling program. Since its inception in 2004, the Dell Reconnect program has recycled more than 253 million pounds of electronic equipment at more than 2,000 Goodwill donation sites across the United States.
- Samsung’s Recycling Direct program offered collection opportunities in all 50 states. Since 2009, Samsung Recycling Direct has responsibly recycled more than 275 million pounds from U.S. consumers.