Back to the Roots to use How2Recycle Label

Company will use the label on its various products to instruct consumers on package recyclability.

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July 24, 2017
Recycling Today Staff
Municipal / IC&I

Back to the Roots, an Oakland, California, company that makes five-ingredient-or-less organic cereals and indoor herb and vegetable growing kits, is the latest company to begin using the How2Recycle Label.

The How2Recycle Label was developed by the Sustainable Packaging Coalition, a project of Charlottesville, Virginia-based GreenBlue.

"How2Recycle will be a great complement to Back to the Roots' sustainability message by featuring simple and consistent recycling instructions on their packaging," says Caroline Cox, How2Recycle project associate.

Back to the Roots will use the How2Recycle label on its line of organic stoneground cereal cartons, mini mushroom farm kit, self-watering planter, garden-in-a-can, garden-in-a-jar and its water garden fish tank. By using the label, Back to the Roots will make recycling easy for its customers by letting them know if the package can be recycled curbside, in a grocery store takeback program or if the consumer needs to check back with their locality to see if it's recyclable. How2Recycle also tells consumers if a packaging type is not yet recyclable.

Companies interested in joining How2Recycle can visit www.how2recycle.info/join for more information or contact how2recycle@greenblue.org.