New York City-based 4th Bin teamed up with Intel Corp. to provide electronics recycling services during the Experience Intel consumer tour stop, which took place in New York's Gansevoort Plaza May 17-19.
Experience Intel. Look Inside.™, is a global tour designed by the manufacturer to introduce consumers to a wide range of electronic devices based on Intel's products, including the Ultrabook™, thin and light laptops, tablets, all-in-ones and smartphones. The tour features a custom-built installation that travels to cities around the globe during the next six months and Spotlight Series featuring live performances and demonstrations by local, notable personalities and experts from film, art, fashion, design, music and more who integrate Ultrabook technology into their work. Guests also have the opportunity to receive a discount from select local retailers toward a new Ultrabook, while select locations, such as the New York City tour stop, will provide e-recycling services.
"Intel is a progressive industry leader, and we are thrilled to see that they have chosen to incorporate ethical recycling solutions as a part of their event," says Michael Deutsch, co-founder and CEO of 4th Bin. "Working with Intel to provide attendees with an ethically responsible outlet in which they can recycle old electronics is simply a natural fit for us. As the city's first and only certified e-Stewards and R2 (Responsible Recycling Practices) recycler,
4th Bin has made the ultimate commitment to uphold the highest possible standards for ethical recycling and in doing so we relish the opportunity to further educate our community on the benefits of proper e-waste recycling practices and socially responsible behaviors."
4th Bin collected and attendees' used laptops while also educating consumers on the company's secure, certified data erasure services.
"As NYC's leading electronics recycler, we take our commitment to both ethical recycling and our community seriously," says John Kirsch, co-founder and senior vice president of business development at 4th Bin. "In working alongside Intel, we hope to use this opportunity to help set a new precedent for eco-conscious behavior across the city."