Metro Waste Authority recognized for partnering with various groups to boost recycling efforts.
The American Forest & Paper Association (AF&PA), based in Washington, has presented the Metro Waste Authority, based in Des Moines, Iowa, with its 2014 Community Recycling Award for Partnerships. The award, which recognizes outstanding paper recycling programs, was presented during the Metro Waste Authority's recent board of directors meeting.
Metro Waste Authority has partnered with 21 cities in Polk County, the Carton Council, schools, libraries and civic groups to share recycling information and increase recycling efforts.
Machele Henderson, plant general manager for International Paper Recycling’s Des Moines facility, presented the award to the authority on behalf of the AF&PA.
"AF&PA is proud to honor Metro Waste Authority's recycling efforts with this year's Community Recycling Award for Partnerships. By partnering with a variety of entities, they have spread the paper recycling message and helped to increase the paper recycling rate," Henderson said.
Using results from in-depth audits, Metro Waste Authority tailors communication efforts to educate the public and divert more paper from the landfill. Campaign components included a television commercial, YouTube videos, radio ads, blogs, a recycling guide and various social media posts.
"Thank you to AF&PA for this award. We are glad to see our efforts to increase recycling in the region are paying off and hope they will inspire other communities around the country," says Reo Menning, Metro Waste Authority executive director.