Glendale, California-based adhesive manufacturer Avery Dennison Corp. has added polyethylene terephthalate (PET) label liners to its liner recycling program through a collaboration with EcoBlue, a Thailand-based company that specializes in recycling PET label liner to create recycled PET (rPET) materials for use in other polyester applications.
“The Avery Dennison PET liner recycling program is a much-needed solution to the issue of liner waste,” says Johnny Gao, senior director and general manager, label and graphic materials, Avery Dennison ASEAN. “Our goal is to help customers reduce waste in
The goal of the CircuLiner program is to "give a second life to PET liner that would otherwise end up in a landfill or incinerator," the company says.
“Labels, a critical aspect of packaging, generate liner waste during the process of application," says Pranay Jain, managing director, EcoBlue. "With the launch of our CircuLiner program, our endeavor has been to bring the PET liner into the circular economy. We are excited to partner with a sustainability-minded company like Avery Dennison to reach converters and brands that are interested in circular use for their packaging materials.”
The Avery Dennison PET liner recycling program will begin in Thailand with an “aim to expand across the South Asia Pacific region,” according to the company. The announcement follows last year’s launch of the Avery Dennison glassine liner recycling program across Australia, New Zealand, Thailand
“This program is a natural extension of our pioneering efforts to deliver label materials that can elevate brands, improve productivity and help products become more sustainable,” says Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific
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