Company will use polyester made from recycled PET to create product line.
The clothing company Levi Strauss & Co.
, San Francisco, has announced plans to introduce a new line of denim clothing made partly from post-consumer PET (polyethylene terephthalate) plastic bottles. Called Levi’s Waste<Less, the company says each product will include an average of eight recycled plastic bottles.
PET plastic, including brown beer bottles, green soda bottles, clear water bottles and black food trays are collected and sorted by color, processed into flakes and made into a polyester fiber. The polyester fiber is blended with cotton fiber, which is woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s Waste<Less jeans and trucker jackets, the company says.